At Kinder we believe in the joyful growth of your child and that PLAY is vital in children’s development. That is why we created the Magic Kinder app, a fun and family-friendly space that brings families together. The app contains games, activities, videos and stories in a safe environment and always designed with learning in mind. The content is suitable for families and children aged 3-12.

Why choose Magic Kinder?

Edutainment in mind

The activities and experiences inside the app are inspired by six areas, which together make up the skills, knowledge and experiences appropriate for families as they play and discover together.

Communication
The app aims to provide children with the opportunity to experience a language environment; it aims to develop their confidence in writing, reading and speaking.
Communication

Communication

Mathematics
Activities within the app aim to provide children with the opportunity to develop skills in counting, calculations, concept of time and shapes.
Mathematics

Mathematics

Understanding the world
Various activities and experiences give parents and children the opportunity to explore new and familiar surroundings. Some topic examples include: animal habitats, cultures and traditions around the world and how to look after our planet.
Understanding the world

Understanding the world

Physical
There are many occasions in which families can be active and interactive whilst using the app.
Physical

Physical

Creative
The app encourages parents and children to express themselves through creativity, in different forms: coloring, crafting, music, augmented reality technology and role-play.
Creative

Creative

Social
Magic Kinder wants to encourage family togetherness so activities and content have been created to inspire moments that can have an impact on children’s positive sense of themselves and others.
Socialv

Social

Stay together

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Whether it is interactive stories, video tutorials, or fun games, Magic Kinder provides a rich variety of activities to make more joy-filled moments to share as a family.
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Peace of mind

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kidSAFE+ COPPA-CERTIFIED
Parental controls
NO Adverts
NO In app purchases
NO Kinder food product
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OUR PARTNERS

We want to provide high quality experiences for the whole family and this is why we have approached educational bodies to further enhance the content inside the application. We have funded the University of Oxford for a 3-year project to examine the educational potential of the app and to carry out research on children’s learning through digital technology. The research programme will explore vocabulary development, numeracy, and parental engagement that will help us to think about the best ways to support family interaction and collaborative learning on children’s education through digital technology. Other partners include the University of Auckland and The Fab Lab.