• 1968
  • The Kinder Story
  • 02
    Chocolate for kids
  • Spreading the joy
  • Inspired in Italian Traditions
  • Kinder growing up
  • Celebrating togetherness
  • Kinder turns 50
  • today

Kinder beginnings

Michele Ferrero was the son of a chocolatier. His dream was to create chocolate for children and those with a child at heart, no matter their age. And so a delicious treat was created with family values at its heart: Kinder Chocolate.

It was the first of a broad range of Kinder sweets that would fulfil a specific role in the lives of children and their parents.

Playful portions

Sized to fit a child’s hand, Kinder Chocolate's individually wrapped bar preserves the chocolate and lets parents give their children a fun and reassuring portion. Small pieces for peace of mind.

After all those years, a little smiling boy remains the icon on the Kinder Chocolate pack. Everywhere across the globe!

Package evolution

New product

2012

Old product

1968

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Header image

Kinder Quality

Since the very beginning, our chocolate has been made with tasty and high quality ingredients to give children deliciously enjoyable experiences. Its memorable taste has sparked billions of joyful moments.

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