Our commitment to more sustainable packaging
Our commitment to more sustainable packaging
Our approach – the 5 R
When designing our packaging, we use the “5R Strategy” to reduce the use of resources and the waste produced, while ensuring our usual high standards of safety and quality.
Our progress per brand: more recyclability, less plastic
We are progressively redesigning our KINDER® packaging to replace multi-material flexible plastic wraps with alternatives made of a single plastic material designed to be recycled.
KINDER® JOY
In 2020, we introduced a paper spoon for KINDER® JOY instead of a plastic one, and from Sep 2020 to Aug 2024 we cumulatively used
3680 tonNEs*
less plastic globally
* According to Ferrero internal data
Kinder Bueno
In 2022, we introduced a thinner wrap for KINDER BUENO, and from Sep 2022 to Aug 2024 we cumulatively used
912 tonNEs*
less plastic globally
* According to Ferrero internal data
