Home

Responsible Snacking

Responsible Snacking

Mindful enjoyment

We believe that every product, treat or snack can be enjoyed responsibly, and we are committed to helping people do so through our care for quality ingredients, single portions, transparent nutrition information, and ethical communication practices.

Quality ingredients

Our attention to quality begins with ingredients’ selection and extends through every step in the making of our products.

find out more

Single Portions

Our products are designed to promote responsible consumption. Most come in single servings, allowing for enjoyment in moderation, while others are packaged for sharing during family gatherings or celebrations with friends.


Small portions to be enjoyed by children – our products aimed for younger kids are thoughtfully made in small portions, individually wrapped, in shapes that are easy to hold.

Single portions - Our products for teens, young adults and adults are made to offer a mindful yet satisfying portion. They can be individually wrapped, providing a convenient snack to be enjoyed in different occasions or packaged to be shared with family and friends.

kinder
The story of Kinder Chocolate

Kinder Chocolate was born in 1968 out of an idea of Michele Ferrero who wanted to create a chocolate that can be enjoyed by kids. 

He created a chocolate with “more milk”, made with a shell of milk chocolate on the outside and a creamy milky filling inside. Instead of packaging it as a whole tablet, he divided it into small bars, each individually wrapped, allowing children to enjoy chocolate in moderation. He then named it Kinder, the German word for children.

rs-clean-label-1
Clear labelling

We provide accurate information on our packs, including recommended portions, to help consumers make informed dietary choices.

our-pack-final-image
Responsible communication

We respect the role played by parents in educating their children to follow a balanced diet and a healthy and active lifestyle. Our advertising and marketing communications are primarily directed, in content and media, to adults who make purchasing decisions and to young people 13 years and older, unless relevant local standards or regulations require a higher age.

Our commitment is guided by the Global Responsible Marketing Policy, established by the International Food & Beverage Alliance (IFBA), of which we are a founding member.

IFBA
EU

Discover more about our approach to responsible marketing

What “care” means for us
Tasty quality
Ingredients Quality
Find out more
Thoughtful treating
Responsible Snacking
Learn how
Responsible sourcing
Ingredients Sourcing
CHECK IT OUT
preview-our-pack
Our Packaging
See what's next
Play value
Play value
Get a taste of magic