![WHY DO WE NEED PACKAGING?](/iq/sites/kinder_iq/files/2022-11/why_do_we_need_packaging_690x610.png?t=1721304841)
WHY DO WE NEED PACKAGING?
Packaging plays a vital role in protecting and preserving food products:
- It maintains the taste, quality and freshness of our products.
- It acts as a protective barrier from external contaminants, such as bacteria or pests.
- It provides information such as portion size and ingredients to help consumers make informed purchase choices.
![Our Approach](/iq/sites/kinder_iq/files/2022-11/our_approach_704x704.png?t=1721304841)
Our Approach
In the development and planning of our packaging, we adopt a “5R Strategy”, aimed at achieving the very best in terms of consumer safety and product’s quality and freshness, while minimising the quantity of waste produced.
![roadmap](/iq/sites/kinder_iq/files/2023-03/kinder_illustrations_roadmap_to_2025_2.png?t=1721304841)
Our roadmap
To reach the objectives of our packaging commitment we are focusing on:
Collaborating to support the acceleration of recycling infrastructure development
through global partnerships, to advance solutions for hard-to-recycle materials, and for using packaging waste as a resource.
Informing consumers on how to recycle responsibly
to help ensuring the correct disposal of each piece of packaging in each market.
A LOT TO EXPLORE!
What we care about
At Kinder, we love all the little moments. For family moments are never little especially when shared together.
![What we care about](/iq/sites/kinder_iq/files/2022-11/article_desk_v2_0.jpg?t=1721304841)