thoughtful treating

Enjoying Kinder products responsibly

We believe that every product, treat or snack can be enjoyed responsibly, and we are committed to helping people do so with our products through our care for quality ingredients, single portions, transparent nutrition information, and ethical communication practices.

QUALITY INGREDIENTS

Our commitment begins with quality ingredients selection and extends through every step in the making of our treats.

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Small portions

Our products are thoughtfully designed to promote responsible consumption. Most of our treats come in single servings, allowing for enjoyment in moderation, while others are packaged for sharing during family gatherings or celebrations with friends.

Small portions for kids’ friendly products – Most of our products aimed for younger kids are thoughtfully crafted in small portions, individually wrapped, in shapes easy to hold and share.

Thoughtful portions - Our products for teens, young adults and adults are thoughtfully crafted to offer a mindful yet satisfying portion. They can be individually wrapped, providing a convenient snack to be enjoyed in different occasions or packaged to be shared with family and friends.

The story of Kinder Chocolate

Kinder Chocolate was born in 1968 out of an idea of Michele Ferrero who wanted to create a chocolate for kids.

He created a chocolate with “more milk”, made with a shell of milk chocolate on the outside and a creamy milky filling inside. Instead of packaging it as a whole tablet, he divided it into small bars, each individually wrapped, allowing children to enjoy chocolate in moderation. He then named it Kinder, the German word for child.

CLEAR LABELING

We provide accurate nutrition information on the front and back of our packs, complying with relevant legislation in different countries and our voluntary commitments, to help consumers make informed dietary choices. Our packs feature essential details on recommended portions, ingredients, and calorie counts.

Responsible communication

We respect the role played by parents in educating their children to follow a balanced diet and a healthy and active lifestyle. All of our advertising and marketing communications are directed, in content and media, only to adults who make purchasing decisions and to young people 13 years and older, unless relevant local standards or regulations require a higher age.

Our commitment is guided by the Global Responsible Marketing Policy, established by the International Federation of Biosafety Associations (IFBA), of which we are a founding member.

thoughtful treating

thoughtful treating

Enjoying Kinder products responsibly

Small portions

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Welcome to the world of kinder