The importance of play
At Kinder, play is part of our DNA. For over 40 years, our Kinder Surprise products have created wonderful playing experiences for families in a surprisingly small format. And today, you can bring the toys to life through augmented reality with the Applaydu app, a fun world of discovery and imagination.
Our toys
We know that play is vital to children’s growth and development, as it is the lens through which they observe and experiment with the world. It helps them foster creativity and problem-solving skills, imagination, the ability to relate to others, movement & coordination, as well as discovery. That is why we’ve been encouraging play for over four decades with our buildable toys.
Bringing toys to life
We developed Applaydu, a free mobile app which brings our toys to life through augmented reality in a fun world of discovery and imagination. The app was created for the whole family to enjoy and encourage bonding time for parents and children and to discover together while playing with the toy surprises.
Oxford University's Department of Education provided Kinder with a set of guidelines to help Kinder's development of the App, aimed at helping children's progression through games that utilize and helps aid in developing cognitive skills including mathematics, motor skills, reading & writing, and memory.
Our care for quality and safety
At Ferrero, safety and quality are key pillars in the design process of our KINDER® toys. That’s why our toys comply fully with international toy regulations and standards. We entrust all our toy-certification tests to independent, accredited laboratories that are world leaders in safety research, testing and certification, and we carry out voluntary tests that go beyond those required by international regulations.
KINDER® toys are not suitable for use by children under the age of three. We clearly communicate this information on all the KINDER® eggs packaging and always recommend adult supervision during play involving our toys.
Listening to kids
Our goal is for every one of our consumers to be enriched, entertained, and delighted by their Kinder play experience. To ensure this, each year we connect with over 4,000 kids and their parents around the world to understand which toys most engage them. We also constantly monitor consumer feedback from 30 Call Centers, Social Media, and online feedback.
Over 10,000 individual consumer responses are evaluated globally every year. Our Quality team analyses all this data on an ongoing basis and uses it to continuously improve our ideation, execution, and communication.
A LOT TO EXPLORE!
Tasty quality
Thoughtful treating
Responsible sourcing
Growing up active,
growing up happy!
Kinder encourages play through Kinder Joy of Moving, a Social Responsibility project that joyfully brings children closer to physical activity.
What we care about
At Kinder, we love all the little moments. For family moments are never little especially when shared together.
