Applaydu is a safe edutainment app from Kinder™ that combines fun games, creative activities and interactive experiences designed for children and families.
A digital revolution in APPLAYDU
Welcome to a digital world for families where parents and kids can dive into an exciting playhub, play with their favourite characters and unleash their imagination together.
Parent Safety
APPLAYDU is designed to be a safe digital environment for children. Every feature is built with families in mind:
- No advertisements of any kind
- No in-app purchases - fully free to play
- Playable offline - no internet connection required
- Online child safety - COPPA certified and kidSAFE seal
- Dedicated Parent Portal - full visibility and control
- Weekly reports - stay updated on your child's activity
- Screen time controls - set usage limits easily
Online child safety
Dedicated Parent Portal
Stay updated with weekly reports
set time controls
IN COLLABORATION WITH THE UNIVERSITY OF OXFORD
Applaydu is not just a game - it is a research-backed educational app for families and kids.
The Learning for Families through Technology (LiFT) project is a collaboration between Ferrero International, Gameloft and three research groups in the Department of Education: Applied Linguistics, Learning and New Technologies, and Child Development and Learning. LiFT is aimed at developing and evaluating the educational potential of app-based interactive activities for children and families.
Activities for your children
APPLAYDU offers a rich library of educational games and activities for kids and families, designed to support children's development through play:
- Memory games - strengthen recall and concentration
- Focus and organization activities - build attention and planning skills
- Math and logic games - explore numbers and patterns
- Creative play - drawing, storytelling and imagination
- Emotional learning - discover and understand feelings
- Movement activities - fun physical engagement
memory
ORGANIZATION
FOCUS
MATHEMATICS SKILLS
MULTITASKING
Monitor your child's progress
Explore themes
Practice good habits
Draw with your child
Read together
Move joyfully
Learn about emotions
16 games to grow skills
Our Journey So Far
AVAILABLE
languages
Fun activities
to improve skills
virtual toys
to unlock
Families
and counting
More content awaits
These are just a few of the amazing experiences waiting for you! In LET'S STORY!, create your own books and explore the magic of reading. Then dive into the emotions of EMOTIVERSE for a world of discovery!
HOW DOES IT WORK
Children and parents can scan their Kinder toys or QR codes to unlock characters, games and creative digital experiences inside the Applaydu app - making APPLADU a unique app that bridges the real and digital world.
HOW DOES IT WORK
Children and parents can scan their Kinder toys or QR codes to unlock characters, games and creative digital experiences inside the Applaydu app - making APPLADU a unique app that bridges the real and digital world.
open the applaydu app
tap on the scan icon
Scan your toy or QR code
EXPLORE APPLAYDU WITH YOUR DIGITAL TOY
No problem!
You can still unlock a virtual toy. Children can unlock toys when they use the app for the first time, when completing activities or by printing and scanning a code in the camera section.
FAQs
What is Applaydu?
Applaydu is a safe edutainment app from Kinder™ that combines games, creative activities and educational experiences for children and families.
Available for free on iOS and Android.
Is Applaydu safe for kids?
Yes. Applaydu is ad-free, has no in-app purchases and includes parental controls: dedicated parent portal, weekly activity reports and screen time controls.
It holds the kidSAFE seal and is COPPA certified.
Is Applaydu free?
Yes. Applaydu is free to download and play on iOS and Android, with no in-app purchases.
How does Applaydu work?
Children and parents can scan Kinder toys or QR codes to unlock characters, games and digital experiences inside the app.
It works offline on iOS and Android.
What parents think about APPLAYDU
Fun, Educational, and Adapted for Parents
This is an excellent free app for children, with captivating stories and well-developed mini-games of high production quality. There are even detailed activity statistics available for parents. Truly impressive for a free app!
Brings Education to Life
This app is the best. Not only can your child bring the toy to life and play with it digitally, but more importantly, all the games are educational: your child learns, writes, draws, and moves!
FROM TOYS TO DIGITAL DISCOVERY
We discovered this app the first time we purchased a Kinder Surprise egg for my son. Now he looks forward to play with the toys, as well as the fun and educational games the app offers.
STRESS-FREE, RELIABLE, AND AD-FREE
This app is really educational.
And there are no ads, no add-ons to pay for, and it seems very stable. I couldn’t be more enthusiastic about this!