Kinder supports joyful growth

At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world. However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play. That is why we started Kinder Joy of Moving, an International Ferrero Group Social Responsibility project.

Kinder and the Joy of Moving

Kinder Joy of Moving currently inspires four million children and their families in 34 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today's children, better adults tomorrow. 

Our Activities

Kinder Joy of Moving operates around the world with high profile, qualified and expert partners, including Institutions, Ministries, Universities, four Olympic Committees and organises and supports physical education programs in and out of schools, sporting events for children and school competitions with the aim to guarantee that movement is above all a joy for children. Kinder Joy of Moving also runs multidisciplinary events to bring children closer to sport, collaborates with athletes and former champions to inspire, and supports research projects focused on the benefits of an active lifestyle.

Whatever the game,
let joy win

Irrespective of the sports discipline, the playing field and the level of performance or ability of the child, Kinder Joy of moving lets the joy of movement win.