Kinder supports joyful growth
At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world. However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play. That is why we started Kinder Joy of Moving, an International Ferrero Group Social Responsibility project.
Kinder and the Joy of moving
Kinder Joy of Moving currently inspires four million children and their families in 34 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today's children, better adults tomorrow.
Whatever the game, let joy win

Irrespective of the sports discipline, the playing field and the level of performance or ability of the child, Kinder Joy of moving lets the joy of movement win.

LET’S PLAY AND HAVE SOME SERIOUS FUN!
Discover with your children the action-packed games based on the Joy of moving educational method. Through play, your children will acquire or improve specific skills while having fun.
MOVEMENT HAS NO BORDERS
Kinder Joy of moving is committed to ensure that movement is above all a joy for children and their families.
MANY ACTIVITIES TO BRING THE JOY OF MOVING INTO THE CHILD'S LIFE
Throughout the world Kinder Joy of moving works in collaboration with high-profile, qualified expert partners, to support physical education programs in and out of schools, student championships, multidisciplinary sporting events and research projects focused on the benefits of leading an active life.