Sustainable packaging

Why we need packaging

Packaging is important to help maintaining the taste, quality and freshness of our treats, and to protect them from external contaminants, such as bacteria or pests. Moreover, it provides information on portion size and ingredients to help people make informed purchase choices.

Our commitment to more sustainable packaging

The contribution we can make through packaging is key to reducing the environmental impact of our products, that’s why Kinder supports the Ferrero Group's commitment to:

OBJECTIVE

90%

Ensure that at least 90% of all our packaging is designed to be reusable, recyclable, or compostable.

PROGRESS AT 2024

90.7%

90.7% of our packaging is already designed to be recyclable, reusable or compostable.

Discover more about our approach to packaging sustainability

Our approach – the 5 R

When designing our packaging we use the “5R Strategy”, to reduce the use of resources and the waste produced, while ensuring our usual high standards of safety and quality.

Our progress per brand: more recyclability, less plastic

We are progressively redesigning our Kinder packaging to replace the multi-material flexible plastic wraps with alternatives made of a single plastic material, designed to be recycled. Discover how:

Kinder Joy

We introduced in 2020 a paper spoon for Kinder Joy, instead of a plastic one, and from Sep 2020 to Aug 2024 we have used cumulatively.

3680 tonNEs*

less plastic globally

* According to Ferrero internal data

Kinder Bueno

Watch video

We introduced in 2022 a thinner wrap for Kinder Bueno and from Sep 2022 to Aug 2024 we have used cumulatively

912 tonNEs*

less plastic globally

* According to Ferrero internal data

Kinder Bueno Sound Breaks

Kinder & Nutella Biscuits Promo

Our Care

Tasty Quality

Thoughtful Treating

The Importance of Play

Responsible Sourcing