Carefully selecting our ingredients.

Each ingredient is especially selected for its quality and taste to ensure our products always bring joyful moments to you and your family.

We start by selecting our suppliers and building long-term relationships with them, working together to improve the quality of the ingredients we use. 

We also make periodical audits of our suppliers’ production sites to ensure the safety and quality of our ingredients supplies.

Carefully monitoring safety, quality and taste

Our treats are distributed and enjoyed in more than 170 countries and it’s our priority to ensure they meet our standards of safety, quality and taste when they are consumed.

At every stage in the making of our little treats, our team of experts performs tests on the ingredients, on the semifinished and finally on the finished products to ensure their safety and the best quality and taste. 

Did you know?

•  Globally,  we carry out over 1,329,000 safety, quality and taste controls on our ingredients each year.

• Each year we perform over 48,000 food safety and quality controls across our plants globally in in the making of our treats.

• Our quality-tasting panel involves over 2,000 testers around the world, to verify and guarantee the excellence and consistency of our taste. They carry out over 360,000 taste tests each year in the making of our products!

• To ensure you have the best taste experience, a dedicated team completes around 1 million store visits around the world each year to extensively monitor our products’ quality in store.

Listening to our consumers

We are always listening to our consumers' around the world to learn about the ways they like to enjoy our little treats and ensure the taste and quality they love.

Did you know?
• We conduct around 40,000 consumer taste tests and interviews globally each year on top of collecting consumers' feedback, complaints and requests through our online contact channels and systems. 

Our ingredients

All our products are made with carefully selected ingredients that undergo stringent quality processes to maintain them at their best. We never use colours or preservatives.

Fats and oils
Sugar selector
Raising Agents Ingredient
Raising Agents
Cereals Thumb
Palm Oil
Palm Oil


Thoughtful treating

Importance of play

Responsible sourcing

Sustainable packaging