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Our packaging

Our packaging

Why we need packaging

Packaging is important to help maintain the taste, quality and freshness of our products, and to protect them from external contaminants, such as bacteria or pests. Moreover, it provides information on portion size and ingredients to help people make informed purchasing choices

Working with multiple materials

We protect our products using a variety of packaging materials. We prioritise those materials that are easier to recycle according to recognised design-for recycling guidelines such as 4EG or CEFLEX. To evaluate the new packaging materials and formats that we introduce, we measure their environmental impact from the sourcing of raw materials to manufacturing, transportation, and end-of-life disposal or recycling, while making sure that each packaging is up to the standards we demand.

Our approach – the 5 R

When designing our packaging we use the “5R Strategy”, to optimise the use of materials and improve circularity, while ensuring our usual high standards of safety and quality. 

5r
Packaging progress

We have re-designed some of our packaging using single-material, removing non-recyclable material combinations, and sometimes replacing plastic foils with paper-based alternatives, thus creating opportunities to reduce the overall amount of plastic used.
Discover how:

Kinder Joy
kinder-joy-illu

In 2020 we introduced a paper spoon for Kinder Joy, instead of a plastic one, and from September 2020 to August 2025 we have used cumulatively

4811 tonnes*

less plastic globally.

* According to Ferrero internal data

Kinder Bueno
bueno-pack-riciclo

In 2022 we introduced a thinner wrap for Kinder Bueno and from March 2022 to August 2025 we have used cumulatively 

1476 tonnes*

less plastic globally.

* According to Ferrero internal data