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Thoughtful treating

Thoughtful treating

Enjoying Kinder products responsibly

We believe that every product, treat, or snack can be enjoyed responsibly, and we are committed to supporting this through our care for quality ingredients, single portions, transparent nutrition information, and ethical communication practices.

QUALITY INGREDIENTS

Our commitment begins with quality ingredient selection and extends through every step in the making of our treats.

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Small portions

Our products are thoughtfully designed to promote responsible consumption. Most of our treats come in single servings, allowing for enjoyment in moderation, while others are packaged for sharing during family gatherings or celebrations with friends.

 

Small portions for kid-friendly products: Most of our products created for younger children are thoughtfully crafted in small portions, individually wrapped, and shaped to be easy to hold and share.

Thoughtful portions: Our products for teens, young adults, and adults are thoughtfully crafted to offer a mindful yet satisfying treat. They may be individually wrapped for convenient snacking or packaged for sharing with family and friends.

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The STORY OF Kinder CHOCOLATE

Kinder Chocolate was born in 1968 out of an idea of Michele Ferrero who wanted to create a chocolate for kids

He created a chocolate with “more milk,” featuring a milk chocolate shell on the outside and a creamy, milky filling inside. Instead of packaging it as a single block, he divided it into small, individually wrapped bars - making it easier for children to enjoy chocolate in moderation. He named it Kinder, the German word for “child.”

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CLEAR LABELING

We provide clear and accurate nutrition information on both the front and back of our packs, complying with relevant legislation across different countries and in line with our voluntary commitments.  Each pack includes essential details on recommended portion sizes, ingredients, and calorie content to help consumers make informed dietary choices.

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Responsible communication

We respect the role played by parents in educating their children to follow a balanced diet and a healthy and active lifestyle. All of our advertising and marketing communications are directed, in content and media, only to adults who make purchasing decisions and to young people 13 years and older, unless relevant local standards or regulations require a higher age.

Our commitment is guided by the Global Responsible Marketing Policy, established by the International Federation of Biosafety Associations (IFBA), of which we are a founding member.

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