Play value
Play value
Spontaneous, joyful play is essential to children’s development. It allows for discovery and exploration and forms a bedrock of their bond with loved ones. But this type of play is being squeezed out. Academic, societal and work pressures are breaking the habit of connection through play, which should be a daily joy for parents and children alike.
Kinder aims to promote and enable joyful connections through play, supporting parents to build healthy play habits within the family and offering joyful, surprising, playful experiences to children to enhance the connection with the people around them, while contributing to create a society that values time spent in play as a way to prepare for school, work and life.
Kinder aims to promote and enable joyful connections through play, supporting parents to build healthy play habits within the family and offering joyful, surprising, playful experiences to children to enhance the connection with the people around them, while contributing to create a society that values time spent in play as a way to prepare for school, work and life.
What are the 5 key elements that promote learning through play?
Dr Elizabeth Kilbey, Consultant Clinical Psychologist, responds.
We participate in various global social responsibility projects to support our mission of celebrating the simple joys of childhood, also collaborating with NGOs and academic institutions.
One example is our Kinder Joy of Moving program, aimed at inspiring active lifestyles in children. This initiative encourages kids to be active, move, and play, and is based on the Joy of Moving scientific methodology. Up to 2023 the program was implemented in 34 countries through partnerships with sports federations, Olympic committees, and educational institutions.
To extend the stories and play experience with the Kinder toys, we introduced the Applaydu app, that brings the Kinder toys to life through augmented reality, in a fun world of discovery and imagination to be enjoyed by parents and kids together.
Since its launch in 2020 Applaydu has been the focus of LiFT (Learning for Families Through Technology), a collaboration between Kinder and the department of Education at the University of Oxford and was used as a research tool to help understand how different games in the app can support the development of children’s language skills, creativity and social interaction – three key areas in children development.
We care deeply about children's safety and designed Applaydu as a free app, without in-app purchases and advertisement free. Applaydu has been independently reviewed and certified by kidSAFE to meet their standards of online safety and privacy.
Quality and safety are key priorities in the design of our KINDER® toys. We certify each toy through independent laboratories, world leaders in safety testing and certification, and we carry out voluntary tests over and above those required by international regulations.
Safety and quality are key pillars in the development process of our KINDER® toys. That’s why KINDER® toys not only comply with international toy regulations and standards but are also designed to meet additional internal requirements. Each KINDER® toy complies with:
- European directive on toy safety 2009/48/CE.
- European toy-safety standards on mechanical, flammability and chemical requirements (EN71).
- International toy-safety standard ISO 8124.
- National toy regulations and standards of all the countries where we sell KINDER® toys.
- Other regulations, such as REACH, related to chemicals registration, evaluation, authorization and restriction.
- ASTM F963 requirements
Moreover, within the Ferrero Toys Testing Protocol, we carry out voluntary tests over and above those required by international regulations and enforce strict guidelines on the design of our toys based on their dimension and shape, carefully selecting high-quality materials to avoid breakages.
Kinder toys are not suitable for children under three years old because they include small parts. We clearly communicate this information on all the label of Kinder eggs.
