Making delicious chocolate is just one part of our story. Behind the scenes, we place family, quality and innovation at the heart of everything we do.
The Kinder story began in 1968 in the centre of Alba - a beautiful small town in Northern Italy. Here, an original idea blossomed into the Kinder we know and love today.
With its bright past shining the way to an even brighter future, Kinder continues to grow and expand globally. Every year, Kinder spreads innovation and joy across the world, each new idea as magical as the next.
Knowing how much children love chocolate, playing games and discovering new things, Kinder drew inspiration from the magical tradition of Easter egg hunts for its groundbreaking creation: Kinder Surprise.
As children grow up, their tastes and needs become more sophisticated. With this in mind, Kinder created a delicious chocolate for young adults and all who love good chocolate to enjoy the good life - with a familiar taste of their childhood.
In this fast-paced world, we believe in creating innovative chocolate that brings little moments of surprise and delight. Moments that help parents, children, family and friends to slow down and relish the simple joy of sharing and togetherness.

In 2018, Kinder celebrates an important milestone in its story: 50 years and countless joyful moments with you all! Join the worldwide celebration!

  • 00 1968
  • 01 THE KINDER STORY
  • 02 CHOCOLATE FOR KIDS
  • 03 SPREADING THE JOY OF KINDER
  • 04 INSPIRED BY EASTER
  • 05 KINDER GROWS UP
  • 06 CELEBRATING MOMENTS TOGETHER
  • 07
  • Today
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