GROWING UP ACTIVE, GROWING UP HAPPY
Our Ferrero Joy of moving social responsibility programme is designed to inspire children to get active through play.
Joy of moving in the UK
We have always aimed to bring little but important moments of joy to children and families around the world. In the UK, Joy of moving has been encouraging children to get active through play for more than 10 years. The programme is delivered to children unbranded and is grounded in the firm belief that when children experience the joy of movement early on, they’re more likely to develop positive, lifelong habits.
FOR CHILDREN, IT IS JOY
The Joy of moving methodology, which underpins the entire programme, is designed to inspire children to move through a joyful approach, whether at home or through the in-school programme. By making movement fun and engaging, the programme helps children to develop a lifelong love for physical activity while also supporting the development of key skills. This unique approach was created from years of research and is designed to put children at the centre, making it accessible to both families and educators.
FOR PARENTS, IT IS FAMILY FUN
Discover, with your children, the action-packed and fun-filled games based on the Joy of moving methodology.
Through play, your children will acquire or improve specific skills while having fun.
Ready to play together as a family in a whole new way?
Elastic Bridge_Final
Elastic Bridge
The Shadow_Final
The shadow
target shot
Target shot
The cap race
The cap race
Satchada
Satchada
Everyone can access the Joy of moving
Joy of moving is committed to ensuring that movement is, above all, a joyful experience for children and their families.
Programme highlights in the UK:
600,000+ children inspired to move through play
3,000,000+ hours of learning delivered in schools
A scientifically validated methodology
MANY ACTIVITIES TO BRING THE JOY OF MOVING TO CHILDREN
In the UK, the unbranded in-school programme includes the Joy of moving Project and Festivals, delivered in partnership with EFL in the Community and SPFL Trust. The Joy of moving Project offers 9 hours of fun, educational activities delivered over six weeks to children aged 9-10, focusing on physical activity, body-mind connection, and healthy habits. The Joy of moving Festivals, which are delivered during the summer term, are similar to sports days. It promotes the development of skills like communication and teamwork through simple, fun games. We have also developed an online Resource Hub for parents which contains free Joy of moving games and activities that families can do.
