WHY DO WE NEED PACKAGING?
Packaging plays a vital role in protecting and preserving food products:
- It maintains the taste, quality and freshness of our products.
- It acts as a protective barrier from external contaminants, such as bacteria or pests.
- It provides information such as portion size and ingredients to help consumers make informed purchase choices.
In the development and planning of our packaging, we adopt a “5R Strategy”, aimed at achieving the very best in terms of consumer safety and product’s quality and freshness, while minimising the quantity of waste produced.
The 5Rs are the fundamental principles which guide the design of our packaging.
We are focusing on:
Existing packaging development and redesign- evolving our current packaging to ensure recyclability and compostability through alternative materials and redesign.
R&D and Open Innovation- leveraging new technologies, accelerating implementation through global partnerships, and exploring next generation compostable packaging materials.
Partnering with recyclers and national waste management systems- developing solutions for hard-to-recycle materials.
Supporting our consumers– offering clear information on how to correctly dispose of our packaging.