Here to help parents put imaginative play at the heart of everyday life. Backed by research and expert advice, this is your space for playful ideas, expert tips and fun activities designed to bring families closer together.
Created in collaboration with Dr Alistair Bryce Clegg, an early years education consultant, and supported by our Kinder Play Breaks partner Izzy Judd.
Puzzle party
A growing collection of printable challenges and activity ideas designed to help families connect, move and play together. Whether you're indoors, outdoors, or on the go, these expert-reviewed resources are perfect for encouraging fun, creativity and shared moments between parents and children.
MEET OUR EXPERT DR ALISTAIR BRYCE-CLEGG AND BE INSPIRED TO PLAY
WHY PLAY REALLY MATTERS
Get to know parenting expert Dr Alistair Bryce-Clegg as he shares why play is key to your child’s development and creates powerful connections.
Discover how small, joyful moments can build confidence, imagination and connection, and explore the simple ways to start today.
PUDDLE PLAY
Dr Alistair Bryce Clegg reveals why your child's messy water play is actually a powerful way of forging fantastic bonding moments – whilst getting wet feet at the same time!
A great way to support development while having fun, discover why puddle splashing is exactly where the magic happens.
THE BENEFITS OF SHARED IMAGINATIVE PLAY
Imaginative play builds brains, it helps children develop language, empathy and resilience. The best play comes from children’s own ideas. All we need to do is make space for it - let go of the control, and watch their amazing worlds unfold.
GET STUCK INTO PLAY
Discover Dr Alistair’s practical tips for supporting child-led play. Research by the University of East London on collaborative, imaginative play highlights how an adult’s presence—when they join in at the child’s invitation rather than lead—adds a sense of security and enriches the experience for the child.
MAKING MUSIC
Give your child a sensory play experience by joining Dr Alistair’s Tin Pan Band!
Children thrive when they feel seen, heard and supported in their play.
WINDY DAY PLAY
Grey skies and windy days can still provide amazing opportunities for play.
Check out Dr Alistair’s kite activity and see how high you can fly!
This activity needs to be supervised by a responsible adult at all times.
BUILD YOUR OWN SPACE
Build a cosy den with your child to create a space for imaginative play, reading and storytelling.
CONVERSATION WITH DR ELIZABETH KILBEY
Everyone needs some tips from time to time on how best to have fun whilst ultimately supporting your child's development too. That's why we have been working with Dr Elizabeth Kilbey, leading children's clinical psychologist and expert from Channel 4's The Secret Life of 4, 5 and 6 Year Olds, to understand what her top tips are on children's play and development.
Benefits of Digital Play
Today’s children are digital natives. There are many benefits to digital play: it can help promote creativity, imagination skills and language development. Check out the video to learn more from Dr. Elizabeth Kilbey.
Let’s Story!
Our innovative e-book platform designed to fuel imagination and spark little moments of family togetherness. Discover and craft amazing stories with your kids, click here to start your adventure.
LET'S STORY! has benefited from research undertaken by the Department of Education at the University of Oxford. To learn more about the Learning in Families through Technology (LiFT) project at Oxford please click here.