Making chocolate is just one part of our story. Throughout our history we have always placed family, quality and innovation at the heart of what we do.

The Kinder story starts in 1968, in the heart of the small town of Alba, Italy. Here, Michele Ferrero developed a heartfelt idea that would grow into the Kinder brand we know today.

With a bright past leading the way to an even brighter future, Kinder grew and expanded globally. Every passing year saw new Kinder innovation across the world, with each idea as magical as the next.

Knowing that children love chocolate, playing games and discovering new things, Kinder took inspiration from the Easter tradition of egg hunts to create a groundbreaking product: Kinder Surprise.

As children grew older, their tastes and interests changed. Kinder kept this in mind and catered to the new cool crowd by creating chocolate for a more social and active Millennial audience.

Inspired by our role in bringing small but special moments to everyday life, we continue to create innovative chocolate made for sharing, family and togetherness.

2018 is an important milestone in the Kinder story: the iconic brand celebrates 50 years of countless joyful moments together with you. Join the worldwide celebration!

  • 00 1968
  • 01 The Kinder Story
  • 02 Chocolate made for kids
  • 03 Spreading the joy of Kinder
  • 04 Easter inspiration
  • 05 Kinder growing up
  • 06 Celebrating togetherness
  • 07 Kinder turns 50
  • Today
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