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thoughtful treating

thoughtful treating

Enjoying Kinder products responsibly

We believe that all foods can be eaten in in moderation, as part of a balanced and varied diet, and are committed to helping people do so with our products through our care for quality ingredients, single portions, transparent nutrition information, and ethical communication practices.

Quality ingredients

Our commitment begins with quality ingredients selection and extends through every step in the making of our treats.

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Small portions

Our products are thoughtfully designed to promote responsible consumption. Most of our treats come in single servings, allowing for enjoyment in moderation, while others are packaged for sharing during family gatherings or celebrations with friends.

The story of Kinder Chocolate

Kinder Chocolate was born in 1968 out of an idea of Michele Ferrero who wanted to create a chocolate designed to be enjoyed by kids, as a small individually packaged treat.

He created a chocolate with “more milk”, made with a shell of milk chocolate on the outside and a creamy milky filling inside. Instead of packaging it as a whole tablet, he divided it into small bars, each individually wrapped, allowing children to enjoy chocolate in moderation. He then named it Kinder, the German word for child.

CLEAR LABELING

We provide accurate nutritional information on the front and back of our packs, complying with relevant legislation in different countries and our voluntary commitments, to help consumers make informed dietary choices. Our packs feature essential details on recommended portions, ingredients, and calorie counts.

Responsible communication

We care about communicating responsibly in all our marketing and product labelling to assist you and your family in making appropriate choices about the food products you buy and consume. We only ever direct our advertising and marketing communications to adults.

Our commitment is guided by the Global Responsible Marketing Policy, established by the International Federation of Biosafety Associations (IFBA), of which we are a founding member.

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