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sustainable packaging

sustainable packaging

Why we need packaging

Packaging is important to help maintain the taste, quality and freshness of our treats, and to protect them from external contaminants, such as bacteria or pests.
Moreover, it provides information on portion size and ingredients to help people make informed purchase choices.

Our commitment to more sustainable packaging

The contribution we can make through packaging is key to reducing the environmental impact of our products, that’s why Kinder participates in Ferrero’s commitment to ensuring over 90% of all our packaging is designed to be reusable, recyclable or compostable.

OBJECTIVE

90%

Ensure that at least 90% of all our packaging is designed to be reusable, recyclable, or compostable.

PROGRESS AT 2024

90.7%

90.7% of our packaging is already designed to be recyclable, reusable or compostable.

The recyclability QR code

We have introduced a QR code on most of our Kinder packs to help consumers understand how to correctly dispose of them according to the regulation and collection infrastructure in the area where they live.

Our approach – the 5 R

When designing our packaging we use the “5R Strategy”, to reduce the use of resources and the waste produced, while ensuring our usual high standards of safety and quality.

5r
Our progress per brand: more recyclability, less plastic

We are progressively redesigning our Kinder packaging to replace multi-material flexible plastic wraps with alternatives made of a single plastic material, designed to be recycled.

Kinder Joy
kinder-joy-illu

In 2020 we introduced a paper spoon for Kinder Joy, instead of a plastic one, and from Sep 2020 to Aug 2024 we have used cumulatively 

3680 tonNEs*

less plastic globally

* According to Ferrero internal data

Kinder Pinguì
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In 2021 we introduced a wrap made of one single layer of plastic for Kinder Pinguì and from Sep 2021 to Aug 2024 we have used cumulatively.

103 tonNEs*

less plastic globally

* According to Ferrero internal data

Kinder Bueno

In 2022 we introduced a thinner wrap for Kinder Bueno and from Sep 2022 to Aug 2024 we have used cumulatively 

912 tonNEs*

less plastic globally

* According to Ferrero internal data

Kinder Joy
kinder-joy-illu

In 2020 we introduced a paper spoon for Kinder Joy, instead of a plastic one, and from Sep 2020 to Aug 2024 we have used cumulatively 

3680 tonNEs*

less plastic globally

* According to Ferrero internal data

Kinder Country

In 2023 we introduced a wrap made of one single layer of plastic for Kinder Country which is designed to be recyclable, and from Sep 2023 to Aug 2024 we have used.

133 tonNEs*

less plastic globally

* According to Ferrero internal data