The importance of play
For over 40 years, our Kinder Surprise products have created wonderful playing experiences for families, and today you can bring our toys to life with the Applaydu app. Through the app explore a fun world of discovery and imagination.
We know that play is vital to children’s growth and development, as it is the lens through which children observe and experiment with the world. It helps them throughout their development – nurturing creative and problem-solving skills, imagination, the ability to relate to others, movement and coordination as well as discovery. That is why we’ve been encouraging play for over four decades with our buildable toys.
Always age appropriate
Each of our toys has been specially designed to be compliant with toy safety regulations, tested by independent, accredited laboratories that are world leaders in safety research and certification, and age-verified to make sure its features and play functions match children abilities in the intended age group.
We take particular care to make sure that consumers know that Kinder toys are not suitable for use by children under the age of three and always recommend adult supervision during play involving our toys. We clearly communicate this information on all our Kinder Surprise packaging.
Bring toys to life
We developed Applaydu, a free mobile app which brings our toys to life in a fun world of discovery and imagination through augmented reality. The app was created for the whole family to enjoy and encourages bonding time between parents and children where they can discover a fun world together while playing with the toy surprises.
Oxford University's Department of Education provided Kinder with a set of guidelines to help Kinder's development of the App, aimed at helping children's progression by creating and developing a game that utilises and develops cognitive skills including mathematics, motor skills, reading & writing and memory.