New header cereals


Cereals are one of mankind's oldest foods and are one of our principal sources of sustenance. There is a great variety of cereals on offer and they are an almost indispensable part of any diet.


Cereals are grass plants whose seeds can be made into flours, and particularly rich in carbohydrates. They are so fundamental to our diet that around 60% of all farmland is dedicated to their cultivation. 

Carefully blended

A great deal of thought, care and attention goes into our cereal blends. We have carefully studied the proportions of the blend and the toasting of each cereal to make sure our products give you that unmistakable Kinder flavour, aroma, and crispiness.

The cereals we use in our recipes are wheat, rice, barley, spelt and buckwheat.

When it comes to our ingredients also the treatment is important. We only buy the puffed grains used in Kinder Chocolate with Cereals from specialized Italian suppliers and are then toasted in our plants to ensure that they are just as crisp and as fragrant as we like them.

Where they come from

We buy our wheat from many countries around the world so we can guarantee the variety and quality of our flours. Our rice and barley come from Europe and Russia, our buckwheat from China, whereas our spelt only comes from Italy.


Wheat is the cereal that gives us white flour we use to bake bread, pizza, cakes, and biscuits. Its grain is made up of three parts: the bran, containing fibres and proteins, the centre containing carbohydrates, the germ, containing protein, carbohydrates, and lipids.


Rice is an essential cereal and the main source of sustenance for billions of people worldwide. It is the cereal with the highest carbohydrate levels, but contains little proteins, fats and fibres and no gluten at all, making it easy to digest.


Barley, known for thousands of years, is often grown in cold and semi-arid areas of the world, where other cereals cannot grow. It contains carbohydrates, is low in fat, and is a good source of protein, group B vitamins and precious mineral salts.


Spelt is the oldest grain, known since the Neolithic age. It is characterized by its "clothed grains", featuring and extra coating means that it needs to be peeled off after threshing before it becomes edible. Spelt is known for its high nutritional value. It contains protein, fibres, vitamins, and dietary minerals while also being low in fat. Spelt flour gives exceptional bread comparable only to the most fragrant white loaves.


Buckwheat despite its name is not a cereal, it belongs to a completely different family, that of Polygonaceae, but it is considered a cereal because it is grown and used as one. It sets itself apart from other cereals because its proteins are of higher quality. It also contains fibres and minerals and is gluten free.

All our ingredients

Fats and oils